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AJINOMOTO
TO LAUNCH CALPICO
WATER -
A HEALTHY FERMENTED MILK SOFT DRINK
Hong Kong
- December 28, 2001 - Ajinomoto Co., (HK)
Ltd announces the launch of its new product
CALPICO Water - a healthy, fresh and tasty
fermented milk soft drink.
As young generation tend to express a more
urban healthy lifestyle, --- CALPICO Water
--- "Light Sensation" is warming
the cold winter season. "Light"
represents healthy and fitness. "Sensation"
comes from self confidence & feeling
good. To capture the new trend, Ajinomoto
launch a new drink, CALPICO Water that can
better fulfill their needs to enjoy life
with an unprecedented "Light Sensation".
CALPICO is made from fermented milk. It
has healthy, smooth taste with refreshing
sweetness, "Light Sensation".
It is not just common drink, since it can
improve digestion and overall body conditions.
Why? Because CALPICO is made from skim milk
fermented by Lactobacillus bacteria. Lactobacillus
is a good bacteria, and has special function
to keep the microflora equilibrium.
The idea of CALPICO was inspired by an ancient
Mongolian's practice of fermented milk by
a special bacteria called Lactobacillus.
In 1919, this amazing drink was produced
in Japan under the name of CALPIS - a combination
of the words, Calcium and Sarpis (the Sanskrit
word for delicious).
If you are interested in enjoying the new
appeal of "Light Sensation," try
CALPICO Water! Bring the appeal of "Light
Sensation" to your life!
CAPLICO Water comes in two different tastes,
Original and Orange flavor. 200ml each pack,
and is solely available in 7-ELEVEN convenient
stores from 2 January, 2002 at HK$4.20 each.
(*) A join research conducted between Japan
and Indonasia showed that students on elementary
school who drank CALPICO every day had less
diarrhea problems than those who did not
drink CALPICO.
The effect of CALPICO
consumption on the recovery from Diarrhea
for one month
AJINOMOTO'
CO., (HK) LTD. was started in 1979, though
it started the business as a representative
office of AJINOMOTO CO. INC., in 1927. The
company's mission is to contribute 'High
Quality & Good to Health', and put efforts
to introduce various consumer items such
as, Nutritional Drinks ('AMINO GEAR'), Frozen
Food, Seasonings ('HON-DASHI', 'AJI-SHIO
PEPPER', 'AJI-SHIO-CHILI'), as well as Sweeteners
('Pal Sweet', 'SLIM UP').
For further inquiries, please visit our
website at www.ajinomoto.com.hk
or contact:
For
further inquiries, please contact:
Ajinomoto Co., (HK) Ltd
Ms. Elna Yau
Tel: 25342803
Fax: 25342899
Email: elna_yau@ajinomoto.com.hk
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