SLIM UP - NATURAL SUGAR TASTE

Hong Kong - November 12, 2001 - Ajinomoto Co., (HK) Ltd announces the launch of its new product Slim Up Sugar - a replacement for sugar and artificial sweeteners.

SLIM UP Sugar is made up of 99% NATURAL SUGAR coated with aspartame which consists of two different Amino Acids, and its chemical structure is similar to proteins which constitutes our daily foods, such as meat, vegetable, dairy products & cereal. It helps to promote a healthier lifestyle by reducing intake of sugar.

'I want to reduce calorie in-take. But I love natural sugar taste'
OK, please try SLIM UP Sugar!

Some of SLIM UP Sugar facts include: - Contain only 1/3 the amount of sugar - 1 Sachet (10.4 Kcal) of SLIM UP Sugar is equivalent to 2 level teaspoon of sugar (32 Kcal) - Very natural sweetness - Can replace all sugar in diets without adverse effects

SLIM UP Sugar is an important part of a growing market of health conscience people. Especially those focusing on low calories diets. Safety of Aspartame has been thoroughly proven by the United Nations' JECFA, the FDA in the United States, the European Union Scientific Committee for Food (SCF) and the Welfare Ministry (at present Ministry of Health, Labor and Welfare) of Japan.

SLIM UP Sugar is focusing on healthy living and plans to lead the way by providing the safest product known worldwide, It is designed in convenient 50 sachets of 1 gram each. Customers can literally take Slim Up Sugar with them, enjoy natural sweetness everywhere.

For Slim Up Sugar commercial, you may visit Ajinomoto website at www.ajinomoto.com.hk.

For further inquiries, please contact:
Ajinomoto Co., (HK) Ltd
Ms. Elna Yau
Tel: 25342803
Fax: 25342899
Email: elna_yau@ajinomoto.com.hk