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" HON-DASHI"
海鮮素Offers
A New Flavor For Your Home
Japan's No. 1 Seafood
Flavor Seasoning Is Now Available In Hong
Kong
[5
December 2002 - Hong Kong] Ajinomoto Co.,
(HK) Ltd. today announced the launch of
a unique seafood flavored seasoning specially
for Hong Kong market with great taste named
" HON-DASHI"
海鮮素which
is Japan's No.1 flavor seasonings. Aligning
with a new series marketing campaign themed
"A New Flavor For Your Home",
Ajinomoto is expected to bring more joyfulness
in everyday cooking.
Japan
is famous with high quality dried seafood
such as dried scallop, abalone, bonito or
seaweed. And, today Ajinomoto Co., Inc.
also known as the biggest seafood flavored
seasoning company in Japan is introducing
"
HON-DASHI" ®üÂA¯À.
The high reputation "HON-DASHI"
海鮮素will turn
a dish into an authentic, seafood cuisine
with just one addition. It is in light granular
form which is easily soluble in water.
Mr.
Masaichi Shimbo, Managing Director of Ajinomoto
Co., (H.K.) Ltd., claimed, '"HON-DASHI"海鮮素ranks
at the top of the Japanese seasoning market.
We are very confident that local families
will also warmly welcome once they experience
the magic of this seafood flavor seasoning.'
Ms.
Kitty Choi, a well known recipe book author
said, '"HON-DASHI"海鮮素adds
fun and variety to home cooking. It easily
and conveniently enhance the taste of dishes.
Only 1 teaspoon of "HON-DASHI"海鮮素could
make a delicious dish for 4 servings".
New Marketing Campaign "A New
Flavor For Your Home"
"HON-DASHI"海鮮素is
also bringing a new high-profile marketing
campaign themed "A New Flavor For Your
Home" to the Hong Kong consumer. With
a major investment in television advertisement,
the TVC depict a mother and daughter on
using "HON-DASHI"海鮮素to
create a new flavor for their home cooking
in an humorous way. 'With Ms. Rena Tanaka
and Ms. Kirin Kiki, a famous Japanese actress
staring in our TV commercial, we will surely
gain stronger brand recognition.' Said Mr.
Shimbo.
The
message isn't just reaching TV fans. People
who are out and about have been able to
get a taste of the new seasoning wonder
in major supermarkets. Other market-wide
promotional campaigns include bus panel
advertisements, cooking classes and a cooking
contest run in cooperation with Kitty's
Cookery & Catering.
"HON-DASHI"海鮮素is
available in major supermarkets in two convenient
sizes: 150gm and 65gm.
About
AJINOMOTO
AJINOMOTO
set up its representative office in Hong
Kong in 1927 and in 1979 Ajinomoto Co.,
(HK) Ltd. was founded. Based on the motto,
'High Quality & Good for Health', today
the company continues to develop its market
presence in Hong Kong and actively sponsors
food and health related activities in the
SAR. Ajinomoto Co., (HK) Ltd. also markets
the Ajinomoto product range in China.
The
company's product range in Hong Kong includes
seasonings such as AJI-NO-MOTO, HON-DASHI,
AJI-SHIO-PEPPER, AJI-SHIO-CHILLI and AJI-SHIO-SALT;
nutritional drinks including AMINO GEAR
and CALPICO WATER; sweeteners such as PAL
SWEET and SLIM UP; and frozen foods including
the top-selling JAPANESE FRIED DUMPLING,
TENDER FRIED CHICKEN and YAKITORI. For further
information visit: www.ajinomoto.com.hk
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For
media inquiries or to arrange interviews
with Ajinomoto please contact:
Ajinomoto Co., (HK) Ltd.
Ms. Elna Yau
Tel: 25342803
Fax: 25342899
Email: elna_yau@ajinomoto.com.hk
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