Japanese Food Festival at Universities
Interactive seminars on the magic of Japanese cuisine and its health benefits

March 5, 2004, Hong Kong - With a wide selection of dishes and regional specialties, Japanese cuisine has become very popular in Hong Kong and around the world in the current decade. At the same time, researches have stated that one of the major reasons for the longevity of Japanese is their healthy eating habit. What makes Japanese food so tasty and popular? What are its health benefits? How can we enjoy tasty food healthily?

In order to provide a better understanding on the nutritional values of Japanese cuisine and introduce the discovery of the fifth fundamental taste - Umami (ÂA¨ý), interactive seminars themed "Japanese Food Festival at Universities" for university students had been organized by Hong Kong Council of Early Childhood Education & Services (CECES) and sponsored by Ajinomoto Co. (H.K.) Ltd. The two seminars were held at the Chinese University of Hong Kong and the University of Hong Kong on March 3 and March 5, 2004 respectively. During the seminars, two registered dietitians Mr. Leslie Chan and Mr. Spencer Tong explained the magic of the Japanese eating culture and its relationship with longevity. In addition, the concept of the fifth fundamental taste - Umami was introduced and explained in detail.

Characteristic of Japanese eating culture and its nutrition values
Due to the geographical location of Japan, seafood is very familiar in Japanese cuisine. While many people enjoy sushi and sashimi, noodles, hot pot, tempura and a large variety of Japanese dishes are also very popular around the world.

Green Tea, tofu and seafood are frequently used in Japanese cuisine, and are widely known to contain nutrients and vitamins that can improve health condition. Green tea contains antioxidant properties, as well as a wide variety of vitamins and minerals which contribute to cancer prevention and skincare. Tofu is rich in high quality protein, which helps to lower the cholesterol level, protect the blood vessels and prevent osteoporosis. Omega-3 fatty acid found in fish oil is essential to the development of brain and eye. It also helps to regulate the cholesterol level and lower the risk of asthma, allergies and rheumatoid arthritis.

Monosodium Glutamate (MSG) Considered Safe and Natural
Monosodium Glutamate (MSG) is a form of glutamate, an amino acid and one of the most abundant and important components of proteins. Glutamate is found naturally in protein-containing foods such as meat, vegetables, poultry and milk. Glutamate is also essential link in human metabolism. In fact, the human body contains about 2 kilograms (4 pounds) of glutamate in muscles, brain, kidneys, and other organs and tissues. About 50 grams of glutamate are turned - over daily by the human body and used in the various metabolic processes that sustain life. Monosodium Glutamate (MSG) is usually produced by fermentation - a process similar to that used in making vinegar and beer, using natural food ingredients like sugar canes, corn or sago as raw materials. The end product is a pure, white crystal which dissolves easily and blends well in many foods. Glutamate has a unique taste, recognized as an independent fifth basic taste separate from sweet, salty, sour and bitter. It is called "Umami".

Research has revealed that glutamate from whatsoever source is important for the normal functioning of the digestive system. The human body metabolizes Monosodium Glutamate (MSG) just in the same way as natural glutamate, meaning that Monosodium Glutamate (MSG) is safe for human consumption.

In fact, the safety of Monosodium Glutamate (MSG) is endorsed by a number of international leading food and health organizations, including the Joint Expert Committee on Food Additives (JECFA) of the United Nations Food and Agriculture Organization, and the World Health Organization, and the European Commission's Scientific Committee for Food (SCF).

In addition, the Food and Drug Administration of the United States (FDA) also affirms that normal consumption of Monosodium Glutamate (MSG) is not hazardous. Suitable amount of Monosodium Glutamate (MSG) intake will not lead to any health problems.

As a flavor enhancer, Monosodium Glutamate (MSG) also contributes to healthy eating, especially among the aging population. The elderly, who have progressively lost their sense of taste and smell, usually lacks the appetite for eating, resulting in the problem of undernourishment. However, it is confirmed in various studies that adding Monosodium Glutamate (MSG) to dishes can encourage intake of targeted foods, thus improving the nutrient intake of elderly people. By using a small amount of Monosodium Glutamate (MSG), salt intake can be reduced as Monosodium Glutamate (MSG) maintain food palatability due to its Umami taste contribution.

"Through the presentation of the dietitians from CECES, we hope the students could enjoy and appreciate Japanese cuisine, and also have a thorough understanding about the true picture of the fifth taste - Umami and Monosodium Glutamate (MSG)," said Masaichi Shimbo, Managing Director of Ajinomoto Co., (HK) Ltd.

About AJINOMOTO
AJINOMOTO set up its representative office in Hong Kong in 1927 and in 1979 Ajinomoto Co., (HK) Ltd. was founded. Based on the motto, 'High Quality & Good for Health', today the company continues to develop its market presence in Hong Kong and actively sponsors food and health related activities in the SAR. Ajinomoto Co., (HK) Ltd. also markets Ajinomoto product range in China.

The company's product range in Hong Kong include seasonings such as AJI-NO-MOTO, HON-DASHI (Seafood Flavor and Scallop Flavor), GAOTANG Seasoning, AJI-SHIO-PEPPER, AJI-SHIO-CHILLI and AJI-SHIO-SALT; nutritional drinks including AMINO GEAR, AMINO VITAL, CALPIS and CALPICO; sweeteners such as PAL SWEET and SLIM UP; and frozen foods including JAPANESE FRIED DUMPLING, TENDER FRIED CHICKEN and YAKITORI. For further information visit: www.ajinomoto.com.hk

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