Ajinomoto Hong Kong Company Backgrounder

Ajinomoto Co.,(HK) Ltd. was started in 1979, though we started our business as a representative office of Ajinomoto Co.,Inc, in 1927. Our company's mission is to promote exportation of the products of our affiliated companies in the world to China, and the development of Hong Kong market. From 90s, 'High Quality & Good to Health' becomes the most important in Hong Kong Food Business, and we put our efforts to introduce various consumer items such as, Nutritional Drinks (ŒAMINO GEAR'), Frozen Food, Seasonings ('HON-DASHI', 'AJI-SHIO PEPPER', 'AJI-SHIO-CHILI'), as well as Sweeteners ('Pal Sweet', 'SLIM UP').

Established in 1909, Ajinomoto Co.,Inc., marketed very innovative flavor enhancer 'AJI-NO-MOTO' (monosodium glutamate), and is aggressively diversifying its food business into seasoning, edible oil, processed foods (including frozen food), beverage and dairy products. At the same time, Ajinomoto has leveraged its world-leading amino acid production technology to branch out into a variety of businesses, such as pharmaceutical-use and feed-use amino acids, sweeteners, functional nutrition foods, pharmaceutical products and other amino acid-related fine chemical products.

Ajinomoto's geographical diversification was started from the beginning in 1917 in New York, which is also one of the most important strategies for the expansion.

Facing the turn of 21st century, Ajinomoto Co.,Inc. will go ahead with our motto, 'Providing the best quality to enrich life', and introduce more variety of products to Hong Kong.

Philosophy

Our philosophy is to contribute significant advances in Food and Health on a global basis and ultimately to create a better life for all.

Management Policies

Business Objectives –
We aim to be a global corporation, which contributes to the general well-being of all people in the world, through our business domains of food and food-related products, amino acid-based fine chemicals and pharmaceuticals.

Business Ethos –
By always putting customers first, synergizing our vast pool of creative resources and employing only superior technologies, we offer innovative products and services of the highest standards and quality.

Management Principle –
We continue to respect all interested parties, including shareholders, customers, local communities, trading partners and employees, and manage operations on the basis of quick and concise decision-making that is fair and open, so realizing an appropriate return of profits to our shareholders and continually increasing our business value.

Social Responsibility –
As an outstanding and socially aware corporate citizen, we endeavor to contribute to the harmony and progress of society.

Corporate Culture –
We strive to maintain a creative, open, spirited, and confident atmosphere in which employees can strive for self-fulfillment and career advancement. .

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